Market Share by Top Websites

2 In terms of market share, Lookery is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Marketing & Advertising, Travel and 22 other categories.

2 Lookery is leading in People & Society, Internet & Telecom, News & Media, Adult and 16 other categories.

Geography

1 Lookery is leading in most countries, including United States, Russia, Japan, Zambia and 3 other countries.

2 Open AdExchange is leading in Denmark, Germany, United Kingdom, Sweden and 2 other countries.