Market Share by Top Websites

1 Open AdExchange is leading in Top 100K Sites.

2 In terms of market share, Lookery is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Marketing & Advertising and 21 other categories.

2 Lookery is leading in People & Society, Internet & Telecom, News & Media, Adult and 16 other categories.


1 Lookery is leading in most countries, including United States, United Kingdom, Bolivia, Poland and 4 other countries.

2 Open AdExchange is leading in Denmark, Netherlands, Norway and Guatemala.