Market Share by Top Websites

2 In terms of market share, Lookery is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Marketing & Advertising and 26 other categories.

2 Lookery is leading in People & Society, Internet & Telecom, News & Media, Adult and 16 other categories.


1 Open AdExchange is leading in most countries, including Denmark, Sweden, Norway, Austria and 2 other countries.

2 Lookery is leading in United States, India, Oman, Indonesia and one other country.