Market Share by Top Websites

2 In terms of market share, Lookery is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Marketing & Advertising, Travel and 22 other categories.

2 Lookery is leading in People & Society, Internet & Telecom, News & Media, Adult and 17 other categories.

Geography

1 Lookery is leading in most countries, including United States, Japan, China, Germany and 6 other countries.

2 Open AdExchange is leading in Denmark, Sweden, United Kingdom, Ukraine and 2 other countries.