Lookery provides demographic marketing services in and around social networks, trying to solve the basic economic problem that social networks face: great user profiling but unpredictable ad inventory. The service makes it safe for social n...
In terms of market share, Lookery is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Marketing & Advertising and 24 other categories.
Lookery is leading in People & Society, Internet & Telecom, News & Media, Adult and 16 other categories.
Lookery is leading in most countries, including United States, Ukraine, United Kingdom, Russia and 4 other countries.
Open AdExchange is leading in Denmark and Sweden.