Lookery provides demographic marketing services in and around social networks, trying to solve the basic economic problem that social networks face: great user profiling but unpredictable ad inventory. The service makes it safe for social n...
In terms of market share, Lookery is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Marketing & Advertising, Travel and 22 other categories.
Lookery is leading in People & Society, Internet & Telecom, News & Media, Adult and 17 other categories.
Lookery is leading in most countries, including United States, Japan, China, Germany and 6 other countries.
Open AdExchange is leading in Denmark, Sweden, United Kingdom, Ukraine and 2 other countries.