Market Share by Top Websites

2 In terms of market share, Lookery is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Marketing & Advertising and 24 other categories.

2 Lookery is leading in People & Society, Internet & Telecom, News & Media, Adult and 16 other categories.

Geography

1 Lookery is leading in most countries, including United States, Ukraine, United Kingdom, Russia and 4 other countries.

2 Open AdExchange is leading in Denmark and Sweden.