Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Lookery is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Lookery has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, News & Media, Adult and 17 other categories.

2 Optimatic is leading in Arts & Entertainment, Games, Video Games, TV & Video and 11 other categories.


1 Optimatic is leading in most countries, including United States, United Kingdom, Israel, Canada and 7 other countries.

2 Lookery is leading in Sweden, Bolivia, Kuwait, Japan and 2 other countries.