Lookery provides demographic marketing services in and around social networks, trying to solve the basic economic problem that social networks face: great user profiling but unpredictable ad inventory. The service makes it safe for social n...
In terms of market share, Lookery is clearly lagging behind, losing to Predicta in all segments.
Predicta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 22 other categories.
Lookery is leading in Internet & Telecom, Adult, Computer & Electronics, Software and 13 other categories.
Lookery is leading in most countries, including United States, Russia, India, Saudi Arabia and 4 other countries.
Predicta is leading in Brazil, South Africa, Portugal and Mozambique.