Lookery provides demographic marketing services in and around social networks, trying to solve the basic economic problem that social networks face: great user profiling but unpredictable ad inventory. The service makes it safe for social n...
In terms of market share, Lookery is clearly lagging behind, losing to Predicta in all segments.
Lookery has better usage coverage in more websites categories. Including Internet & Telecom, Adult, Shopping, Finance and 15 other categories.
Predicta is leading in People & Society, Arts & Entertainment, Music & Audio, News & Media and 13 other categories.
Lookery is leading in most countries, including United Kingdom, Sweden, Bolivia, Poland and 5 other countries.
Predicta is leading in Brazil and Canada.