Market Share by Top Websites

1 Omniture is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Lotame is leading in Top 1M Sites.

Websites Categories

1 Omniture has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Shopping, Law & Government and 136 other categories.

2 Lotame is leading in People & Society, Arts & Entertainment, News & Media, Music & Audio and 89 other categories.


1 Lotame is leading in most countries, including Indonesia, Brazil, Italy, Turkey and 100 other countries.

2 Omniture is leading in United States, Germany, Japan, United Kingdom and 73 other countries.