Market Share by Top Websites

1 Lotame is leading in Top 1M Sites and The Entire Web.

2 Omniture is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Lotame has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 125 other categories.

2 Omniture is leading in Business & Industry, Autos & Vehicles, Shopping, Law & Government and 101 other categories.

Geography

1 Lotame is leading in most countries, including Indonesia, Brazil, Italy, Turkey and 124 other countries.

2 Omniture is leading in United States, Japan, Germany, Canada and 60 other countries.