Market Share by Top Websites

1 Lotame is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Signal is still behind Lotame in all market share segments.

Websites Categories

1 Lotame has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 192 other categories.

2 Signal is leading in Autos & Vehicles, Travel, Car Buying, Accommodation & Hotels and 21 other categories.


1 Lotame is leading in most countries, including United States, Indonesia, Brazil, Italy and 156 other countries.

2 Signal is leading in Germany, Japan, Canada, Belgium and 20 other countries.