Market Share by Top Websites

1 Lotame is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Trafic is clearly lagging behind, losing to Lotame in all segments.

Websites Categories

1 Lotame has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 205 other categories.

2 Trafic is leading in Accommodation & Hotels, Construction & Maintenance, Web Design, Car Rentals and 11 other categories.


1 Lotame is leading in most countries, including United States, Indonesia, Brazil, Italy and 169 other countries.

2 Trafic is leading in Romania and Moldova.