Market Share by Top Websites

1 Lotame is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Woopra is clearly lagging behind, losing to Lotame in all segments.

Websites Categories

1 Lotame has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 115 other categories.

2 Woopra is leading in Business & Industry, Shopping, Marketing & Advertising, Health and 105 other categories.


1 Lotame is leading in most countries, including United States, Indonesia, Brazil, Italy and 141 other countries.

2 Woopra is leading in Japan, Netherlands, Israel, Denmark and 28 other countries.