In terms of market share, Lucid Media is clearly lagging behind, losing to Merchenta in all segments.
Merchenta has better usage coverage in more websites categories. Including Shopping, Health, Business & Industry, Clothing and 11 other categories.
Lucid Media is leading in Internet & Telecom, Adult, Energy, Real Estate and one other category.
Merchenta is leading in most countries, including Great Britain, France, Brazil, Australia and 4 other countries.
Lucid Media is leading in United States and India.