In terms of market share, Lucid Media is clearly lagging behind, losing to Mobile Theory in all segments.
Lucid Media has better usage coverage in more websites categories. Including Internet & Telecom, Adult, Energy, Real Estate and one other category.
Mobile Theory is leading in Health, Games, Programming, Construction & Maintenance and one other category.
Lucid Media is leading in most countries, including United States and Brazil.
Mobile Theory is leading in India.