In terms of market share, Lucid Media is clearly lagging behind, losing to Mobile Theory in all segments.
Mobile Theory has better usage coverage in more websites categories. Including Business & Industry, Construction & Maintenance, Health, Arts & Entertainment and 2 other categories.
Lucid Media is leading in Shopping, Adult, Energy, Real Estate and one other category.
Mobile Theory is leading in most countries, including India and Israel.
Lucid Media is leading in United States.