Market Share by Top Websites

2 In terms of market share, Lucid Media is clearly lagging behind, losing to Mobile Theory in all segments.

Websites Categories

1 Lucid Media has better usage coverage in more websites categories. Including Internet & Telecom, Adult, Energy, Real Estate and one other category.

2 Mobile Theory is leading in Health, Games, Programming, Construction & Maintenance and one other category.


1 Lucid Media is leading in most countries, including United States and Brazil.

2 Mobile Theory is leading in India.