In terms of market share, Lucid Media is clearly lagging behind, losing to Mobile Theory in all segments.
Lucid Media has better usage coverage in more websites categories. Including Adult, Internet & Telecom, Products & Shopping, Real Estate and one other category.
Mobile Theory is leading in Health, Arts & Entertainment, Construction & Maintenance, Programming and one other category.
Mobile Theory is leading in most countries, including India, Germany and Spain.
Lucid Media hasn't got a lead over Mobile Theory in any country.