Market Share by Top Websites

2 Lucid Media is leading in Top 100K Sites.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 28 other categories.

2 Lucid Media is leading in Adult and Products & Shopping.

Geography

1 Open AdExchange is leading in most countries, including Denmark and Sweden.

2 Open AdExchange is leading in Denmark and Sweden.