In terms of market share, Lucid Media is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 22 other categories.
Lucid Media is leading in Energy, Health and Products & Shopping.
Open AdExchange is leading in most countries, including Denmark, United Kingdom, Sweden and Australia.
Lucid Media is leading in United States.