In terms of market share, Lucid Media is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 27 other categories.
Lucid Media is leading in Adult and Products & Shopping.
Open AdExchange is leading in most countries, including Denmark, Norway, Sweden, Canada and 7 other countries.
Lucid Media is leading in United States and India.