Market Share by Top Websites

2 In terms of market share, Lucid Media is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 27 other categories.

2 Lucid Media is leading in Autos & Vehicles, Automotive Industry, Energy, Health and one other category.


1 Open AdExchange is leading in most countries, including Denmark, Netherlands, Guatemala, Italy and 3 other countries.

2 Lucid Media is leading in United States, China and Thailand.