Lucid Media is leading in Top 100K Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 28 other categories.
Lucid Media is leading in Adult and Products & Shopping.
Open AdExchange is leading in most countries, including Denmark, Sweden, Gibraltar and Faroe Islands.
Lucid Media is leading in United States and Viet Nam.