In terms of market share, Lucid Media is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 27 other categories.
Lucid Media is leading in Autos & Vehicles, Automotive Industry, Energy, Health and one other category.
Open AdExchange is leading in most countries, including Denmark, Netherlands, Guatemala, Italy and 3 other countries.
Lucid Media is leading in United States, China and Thailand.