Lucid Media is leading in Top 100K Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 28 other categories.
Lucid Media is leading in Products & Shopping and Adult.
Open AdExchange is leading in most countries, including Denmark, United Kingdom, Sweden, Norway and 3 other countries.
Lucid Media is leading in United States.