Market Share by Top Websites

2 Lucid Media is leading in Top 100K Sites.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 28 other categories.

2 Lucid Media is leading in Products & Shopping and Adult.

Geography

1 Open AdExchange is leading in most countries, including Denmark, United Kingdom, Sweden, Norway and 3 other countries.

2 Lucid Media is leading in United States.