In terms of market share, Lucid Media is clearly lagging behind, losing to OxaMedia in all segments.
OxaMedia has better usage coverage in more websites categories. Including People & Society, Software, Search Engine, News & Media and 4 other categories.
Lucid Media is leading in Energy, Real Estate, Products & Shopping and Adult.
OxaMedia is leading in most countries, including Italy and Greece.
Lucid Media is leading in United States.