In terms of market share, Lucid Media is clearly lagging behind, losing to Simple AdServer in all segments.
Simple AdServer has better usage coverage in more websites categories. Including Computer & Electronics, Arts & Entertainment, Autos & Vehicles, Motorsports and 5 other categories.
Lucid Media is leading in Business & Industry, Energy, Real Estate, Health and one other category.
Simple AdServer is leading in most countries, including Hungary, Russia, Brazil and United Kingdom.
Lucid Media is leading in United States, Canada and Viet Nam.