In terms of market share, Lucid Media is clearly lagging behind, losing to Simple AdServer in all segments.
Simple AdServer has better usage coverage in more websites categories. Including Adult, Arts & Entertainment, Autos & Vehicles, Motorsports and 2 other categories.
Lucid Media is leading in Business & Industry, Real Estate, Energy, Products & Shopping and one other category.
Lucid Media is leading in most countries, including United States and United Kingdom.
Simple AdServer is leading in Canada.