In terms of market share, Lucid Media is clearly lagging behind, losing to Simple AdServer in all segments.
Simple AdServer has better usage coverage in more websites categories. Including Computer & Electronics, Motorsports, Autos & Vehicles, Arts & Entertainment and 5 other categories.
Lucid Media is leading in Business & Industry, Products & Shopping, Health, Real Estate and one other category.
Simple AdServer is leading in most countries, including Hungary and Russia.
Simple AdServer is leading in Hungary and Russia.