Lucid Media is leading in Top 100K Sites.
Lucid Media has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Products & Shopping, Health and 2 other categories.
Simple AdServer is leading in Autos & Vehicles, Motorsports, Software, Sports and one other category.
Lucid Media is leading in most countries, including United States and Singapore.
Simple AdServer is leading in Hungary.