In terms of market share, Lucid Media is clearly lagging behind, losing to Six Apart Advertising in all segments.
Six Apart Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 62 other categories.
Lucid Media is leading in Real Estate, Adult and Products & Shopping.
Six Apart Advertising is leading in most countries, including United States, United Kingdom, France, Brazil and 16 other countries.
Lucid Media is leading in Poland.