In terms of market share, Lucid Media is clearly lagging behind, losing to Six Apart Advertising in all segments.
Six Apart Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 59 other categories.
Lucid Media is leading in Products & Shopping, Adult and Real Estate.
Six Apart Advertising is leading in most countries, including United States, Italy, United Kingdom, Canada and 13 other countries.
Lucid Media is leading in Panama and Viet Nam.