In terms of market share, Lucid Media is clearly lagging behind, losing to Unicast in all segments.
Lucid Media has better usage coverage in more websites categories. Including Business & Industry, Adult, Internet & Telecom, Products & Shopping and 4 other categories.
Unicast is leading in People & Society, Arts & Entertainment, News & Media and Performing Arts.
Unicast is leading in most countries, including Brazil and United Kingdom.
Lucid Media is leading in United States.