In terms of market share, Lucid Media is clearly lagging behind, losing to Unicast in all segments.
Lucid Media has better usage coverage in more websites categories. Including Business & Industry, Products & Shopping, Shopping, Energy and 3 other categories.
Unicast is leading in Arts & Entertainment and Performing Arts.
Lucid Media is leading in most countries, including United States and United Kingdom.
Unicast hasn't got a lead over Lucid Media in any country.