In terms of market share, Lucid Media is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, People & Society, Arts & Entertainment and 23 other categories.
Lucid Media is leading in Products & Shopping, Real Estate, Energy and Adult.
WebTrends Ads is leading in most countries, including United States, Canada, Australia, Indonesia and 9 other countries.
Lucid Media is leading in Philippines and Spain.