In terms of market share, Lucid Media is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, People & Society, Computer & Electronics, Shopping and 23 other categories.
Lucid Media is leading in Products & Shopping, Adult, Energy and Real Estate.
WebTrends Ads is leading in most countries, including United States, Canada, China, Costa Rica and 20 other countries.
Lucid Media is leading in Panama and Viet Nam.