In terms of market share, Lucid Media is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, People & Society, Computer & Electronics, Arts & Entertainment and 20 other categories.
Lucid Media is leading in Adult, Energy, Real Estate and Products & Shopping.
WebTrends Ads is leading in most countries, including United States, Indonesia, Australia, India and 30 other countries.
Lucid Media is leading in Brazil.