In terms of market share, Lucid Media is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Arts & Entertainment and 23 other categories.
Lucid Media is leading in Energy, Real Estate and Products & Shopping.
WebTrends Ads is leading in most countries, including United States, Canada, Costa Rica, Guatemala and 18 other countries.
Lucid Media hasn't got a lead over WebTrends Ads in any country.