In terms of market share, Lucid Media is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, People & Society, Arts & Entertainment and 22 other categories.
Lucid Media is leading in Real Estate, Energy, Adult and Products & Shopping.
WebTrends Ads is leading in most countries, including United States, Indonesia, China, Canada and 17 other countries.
Lucid Media is leading in Poland.