Market Share by Top Websites

1 Luminate is leading in The Entire Web.

2 Mediaplex is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Luminate has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 171 other categories.

2 Mediaplex is leading in Games, Online, Gambling, Consumer Electronics and 50 other categories.


1 Mediaplex is leading in most countries, including United Kingdom, Germany, France, Australia and 65 other countries.

2 Luminate is leading in United States, India, Canada, Indonesia and 64 other countries.