Market Share by Top Websites

1 Luminate is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Microsoft adCenter Conversion is still behind Luminate in all market share segments.

Websites Categories

1 Luminate has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 215 other categories.

2 Microsoft adCenter Conversion is leading in Book Retailers and Casinos.

Geography

1 Luminate is leading in most countries, including United States, India, Indonesia, Canada and 137 other countries.

2 Microsoft adCenter Conversion is leading in Armenia.