Market Share by Top Websites

1 Luminate is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Luminate in all segments.

Websites Categories

1 Luminate has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 223 other categories.

2 MSN Ads is leading in Sports News, Business News, E-Books and Automotive News.


1 Luminate is leading in most countries, including United States, India, Canada, Russia and 146 other countries.

2 MSN Ads is leading in Suriname.