Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Luminate is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 Luminate has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 201 other categories.

2 Nielsen Display Ads is leading in Chats & Forums, Makes & Models, Weapons, Weather and 10 other categories.


1 Nielsen Display Ads is leading in most countries, including France, Belgium, United Kingdom, Canada and 75 other countries.

2 Luminate is leading in United States, India, Indonesia, Brazil and 73 other countries.