Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Luminate is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Luminate has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 205 other categories.

2 Nielsen Display Ads is leading in Chats & Forums, Cooking & Recipes, Makes & Models, Newspapers and 17 other categories.


1 Nielsen Display Ads is leading in most countries, including France, Italy, United Kingdom, Belgium and 96 other countries.

2 Luminate is leading in United States, India, Canada, Brazil and 87 other countries.