Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Luminate is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Luminate has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 141 other categories.

2 Nielsen Display Ads is leading in Music & Audio, News & Media, Autos & Vehicles, Finance and 55 other categories.


1 Nielsen Display Ads is leading in most countries, including France, Spain, United Kingdom, Brazil and 115 other countries.

2 Luminate is leading in United States, India, Indonesia, Philippines and 60 other countries.