Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Luminate is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 Luminate has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 145 other categories.

2 Nielsen Display Ads is leading in Music & Audio, Autos & Vehicles, News & Media, Internet & Telecom and 57 other categories.


1 Nielsen Display Ads is leading in most countries, including France, United Kingdom, Italy, Belgium and 94 other countries.

2 Luminate is leading in United States, India, Indonesia, Philippines and 68 other countries.