Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Luminate is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Food & Drink, Home & Garden, Arts & Entertainment, Hobbies & Leisure and 20 other categories.

2 Luminate hasn't got a lead over Nielsen Display Ads in any websites category.


1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Canada and 107 other countries.

2 Luminate is leading in United Arab Emirates, Panama, Azerbaijan, Bahrain and 4 other countries.