Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Luminate is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Luminate has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 200 other categories.

2 Nielsen Display Ads is leading in Chats & Forums, Cooking & Recipes, Makes & Models, Relationships & Dating and 18 other categories.


1 Nielsen Display Ads is leading in most countries, including France, United Kingdom, Canada, Spain and 126 other countries.

2 Luminate is leading in United States, India, Indonesia, Philippines and 46 other countries.