Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Luminate is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Luminate has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 205 other categories.

2 Nielsen Display Ads is leading in Chats & Forums, Makes & Models, Weapons, Automotive News and 8 other categories.


1 Luminate is leading in most countries, including United States, India, Indonesia, Russia and 84 other countries.

2 Nielsen Display Ads is leading in France, Belgium, United Kingdom, Canada and 74 other countries.