Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Luminate is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 Luminate has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 200 other categories.

2 Nielsen Display Ads is leading in Chats & Forums, Cooking & Recipes, Makes & Models, Newspapers and 19 other categories.


1 Nielsen Display Ads is leading in most countries, including France, United Kingdom, Spain, Belgium and 107 other countries.

2 Luminate is leading in United States, India, Indonesia, Philippines and 58 other countries.