Market Share by Top Websites

1 Luminate is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Paid-To-Promote is clearly lagging behind, losing to Luminate in all segments.

Websites Categories

1 Luminate has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Internet & Telecom and 199 other categories.

2 Paid-To-Promote is leading in People & Society, Arts & Entertainment, Adult, Beauty & Fitness and 21 other categories.


1 Luminate is leading in most countries, including United States, United Arab Emirates, Turkey, New Zealand and 100 other countries.

2 Paid-To-Promote is leading in India, Brazil, France, Germany and 51 other countries.