Market Share by Top Websites

1 Luminate is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Paid-To-Promote is clearly lagging behind, losing to Luminate in all segments.

Websites Categories

1 Luminate has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Music & Audio and 189 other categories.

2 Paid-To-Promote is leading in People & Society, Arts & Entertainment, Adult, Celebrities & Entertainment News and 21 other categories.

Geography

1 Luminate is leading in most countries, including United States, India, Canada, Indonesia and 133 other countries.

2 Paid-To-Promote is leading in Uruguay, Denmark, Guernsey, Paraguay and one other country.