Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Luminate is still behind PubMatic in all market share segments.

Websites Categories

1 Luminate has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Health and 146 other categories.

2 PubMatic is leading in People & Society, Computer & Electronics, News & Media, Software and 72 other categories.

Geography

1 PubMatic is leading in most countries, including United States, India, Spain, Indonesia and 143 other countries.

2 Luminate is leading in Ukraine, China, Puerto Rico, Oman and 21 other countries.