Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Luminate is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 Luminate has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 169 other categories.

2 PubMatic is leading in Computer & Electronics, News & Media, Software, Internet & Telecom and 51 other categories.


1 PubMatic is leading in most countries, including India, Brazil, Indonesia, Spain and 128 other countries.

2 Luminate is leading in United States, Canada, Russia, China and 35 other countries.