Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Luminate is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 225 other categories.

2 Luminate is leading in Restaurants & Delivery, Industrial Goods & Services, Alternative & Natural Medicine, Animal Products & Service and 7 other categories.


1 PubMatic is leading in most countries, including United States, Russia, France, Germany and 213 other countries.

2 Luminate is leading in Virgin Islands and British.