Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Luminate is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 Luminate has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Religion & Spirituality and 122 other categories.

2 PubMatic is leading in People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 106 other categories.


1 PubMatic is leading in most countries, including United States, France, Russia, Italy and 162 other countries.

2 Luminate is leading in Trinidad and Tobago, Oman, Luxembourg, Belize and 20 other countries.