Market Share by Top Websites

1 Luminate is leading in The Entire Web.

2 PubMatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Luminate has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 179 other categories.

2 PubMatic is leading in News & Media, Computer & Electronics, Software, Games and 35 other categories.


1 PubMatic is leading in most countries, including India, Brazil, Spain, Poland and 85 other countries.

2 Luminate is leading in United States, Canada, Turkey, Australia and 53 other countries.