Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Luminate is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 193 other categories.

2 Luminate is leading in Construction & Maintenance, Pets & Animals, Home & Garden, Restaurants & Delivery and 41 other categories.


1 PubMatic is leading in most countries, including United States, Japan, Germany, France and 208 other countries.

2 Luminate is leading in Trinidad And Tobago, Cayman Islands and Macao.