Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Luminate is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 Luminate has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 162 other categories.

2 PubMatic is leading in Computer & Electronics, News & Media, Software, Internet & Telecom and 52 other categories.

Geography

1 PubMatic is leading in most countries, including United States, India, Spain, Brazil and 119 other countries.

2 Luminate is leading in Canada, Ukraine, Taiwan, Saudi Arabia and 38 other countries.