Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Luminate is still behind PubMatic in all market share segments.

Websites Categories

1 Luminate has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 165 other categories.

2 PubMatic is leading in Computer & Electronics, News & Media, Software, Internet & Telecom and 60 other categories.


1 PubMatic is leading in most countries, including India, Japan, Indonesia, Brazil and 117 other countries.

2 Luminate is leading in United States, Canada, China, Ukraine and 41 other countries.