Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Luminate is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Vehicles, Arts & Entertainment, Sports and 15 other categories.

2 Luminate is leading in Science & Education, Hobbies & Leisure and Pets & Animals.

Geography

1 Luminate is leading in most countries, including United States, India, Canada, United Kingdom and 57 other countries.

2 Sanoma is leading in Romania, Belgium, France, Finland and 19 other countries.