Market Share by Top Websites

1 Luminate is leading in Top 1M Sites and The Entire Web.

2 Despite its recent growth, Specific Media is still behind Luminate in all market share segments.

Websites Categories

1 Luminate has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 214 other categories.

2 Specific Media is leading in Coupons, Airlines & Airports, Sports News, Casinos and one other category.

Geography

1 Luminate is leading in most countries, including United States, India, Canada, Indonesia and 132 other countries.

2 Specific Media is leading in Denmark, Norway, Sweden, Greenland and 5 other countries.