Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Luminate is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including Arts & Entertainment, Reference Materials, News & Media, Lifestyle and 14 other categories.

2 Luminate is leading in Computers Electronics & Technology, Science & Education, Business & Consumer Services, Community & Society and 2 other categories.

Geography

1 Luminate is leading in most countries, including United States, India, Canada, United Kingdom and 60 other countries.

2 Sprinkle is leading in Norway, Netherlands, Slovakia, Sweden and 12 other countries.