Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Luminate is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Shopping, Car Buying and 138 other categories.

2 Luminate is leading in Business & Industry, People & Society, Religion & Spirituality, Pets & Animals and 66 other categories.


1 TradeDesk is leading in most countries, including United States, France, Australia, Germany and 103 other countries.

2 Luminate is leading in India, Indonesia, Pakistan, Egypt and 61 other countries.