Market Share by Top Websites

1 Twitter Advertising is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Luminate is clearly lagging behind, losing to Twitter Advertising in all segments.

Websites Categories

1 Twitter Advertising has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 203 other categories.

2 Luminate is leading in Pets & Animals, Pets, Alternative & Natural Medicine, Visual Arts & Design and 25 other categories.


1 Twitter Advertising is leading in most countries, including United States, Japan, United Kingdom, Canada and 197 other countries.

2 Luminate is leading in Albania, Ethiopia, Saint Kitts and Nevis, Guam and 4 other countries.