Market Share by Top Websites

1 Twitter Advertising is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Luminate is still behind Twitter Advertising in all market share segments.

Websites Categories

1 Luminate has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Health and 115 other categories.

2 Twitter Advertising is leading in Shopping, Internet & Telecom, Computer & Electronics, Career & Education and 114 other categories.


1 Twitter Advertising is leading in most countries, including United States, Japan, United Kingdom, Spain and 158 other countries.

2 Luminate is leading in Pakistan, Bangladesh, Tanzania, Trinidad and Tobago and 13 other countries.