Market Share by Top Websites

1 Twitter Advertising is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Luminate is clearly lagging behind, losing to Twitter Advertising in all segments.

Websites Categories

1 Twitter Advertising has better usage coverage in more websites categories. Including Internet & Telecom, Shopping, Computer & Electronics, Career & Education and 130 other categories.

2 Luminate is leading in Business & Industry, Arts & Entertainment, People & Society, Health and 97 other categories.

Geography

1 Twitter Advertising is leading in most countries, including United States, Japan, United Kingdom, India and 180 other countries.

2 Luminate is leading in Israel, Singapore, Romania, Greece and 22 other countries.