Market Share by Top Websites

1 Twitter Advertising is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Luminate is clearly lagging behind, losing to Twitter Advertising in all segments.

Websites Categories

1 Luminate has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 129 other categories.

2 Twitter Advertising is leading in Internet & Telecom, Computer & Electronics, Career & Education, Marketing & Advertising and 91 other categories.


1 Twitter Advertising is leading in most countries, including United States, Japan, United Kingdom, France and 140 other countries.

2 Luminate is leading in Philippines, Malaysia, Pakistan, Bangladesh and 32 other countries.