Market Share by Top Websites

1 Xaxis is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Luminate is clearly lagging behind, losing to Xaxis in all segments.

Websites Categories

1 Luminate has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 140 other categories.

2 Xaxis is leading in Autos & Vehicles, News & Media, Internet & Telecom, Marketing & Advertising and 61 other categories.


1 Luminate is leading in most countries, including United States, India, Russia, Indonesia and 79 other countries.

2 Xaxis is leading in Taiwan, Japan, Germany, Argentina and 66 other countries.