Market Share by Top Websites

1 Marktest is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Lynchpin Analytics is clearly lagging behind, losing to Marktest in all segments.

Websites Categories

1 Marktest has better usage coverage in more websites categories. Including Arts & Entertainment, Music & Audio, People & Society, Newspapers and 2 other categories.

2 Lynchpin Analytics is leading in Tourism and Travel.

Geography

1 Marktest is leading in most countries, including Brazil, Portugal and Morocco.

2 Lynchpin Analytics is leading in United Kingdom.