Market Share by Top Websites

1 Marktest is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Lynchpin Analytics is clearly lagging behind, losing to Marktest in all segments.

Websites Categories

1 Marktest has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Music & Audio, News & Media and 4 other categories.

2 Lynchpin Analytics is leading in Business & Industry, Travel, Tourism, Shopping and 3 other categories.

Geography

1 Marktest is leading in most countries, including Portugal and Brazil.

2 Marktest is leading in Portugal and Brazil.