Lynchpin Analytics is leading in Top 10K Sites and Top 100K Sites.
Lynchpin Analytics has better usage coverage in more websites categories. Including Business & Industry, Travel, Tourism, Finance and 3 other categories.
Marktest is leading in People & Society, Arts & Entertainment, Music & Audio, TV & Video and 3 other categories.
Marktest is leading in most countries, including Brazil and Portugal.
Lynchpin Analytics is leading in United Kingdom.