In terms of market share, Lynchpin Analytics is clearly lagging behind, losing to Marktest in all segments.
Marktest has better usage coverage in more websites categories. Including People & Society, Music & Audio, Arts & Entertainment, Soccer and 2 other categories.
Lynchpin Analytics is leading in Business & Industry, Travel, Tourism, Shopping and one other category.
Marktest is leading in most countries, including Brazil, Portugal and France.
Lynchpin Analytics is leading in United Kingdom.