Market Share by Top Websites

2 In terms of market share, Lynchpin Analytics is clearly lagging behind, losing to Marktest in all segments.

Websites Categories

1 Marktest has better usage coverage in more websites categories. Including People & Society, Music & Audio, Arts & Entertainment, Soccer and 2 other categories.

2 Lynchpin Analytics is leading in Business & Industry, Travel, Tourism, Shopping and one other category.

Geography

1 Marktest is leading in most countries, including Brazil, Portugal and France.

2 Lynchpin Analytics is leading in United Kingdom.