In terms of market share, Lynchpin Analytics is clearly lagging behind, losing to Marktest in all segments.
Marktest has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Music & Audio, News & Media and 4 other categories.
Lynchpin Analytics is leading in Business & Industry, Tourism, Travel, Clothing and 3 other categories.
Marktest is leading in most countries, including Portugal and Brazil.
Lynchpin Analytics is leading in United Kingdom.