In terms of market share, Lynchpin Analytics is clearly lagging behind, losing to Marktest in all segments.
Lynchpin Analytics has better usage coverage in more websites categories. Including Business & Industry, Travel, Tourism, Finance and 3 other categories.
Marktest is leading in People & Society, Arts & Entertainment, Music & Audio, Religion & Spirituality and 2 other categories.
Lynchpin Analytics is leading in most countries, including United Kingdom.
Marktest hasn't got a lead over Lynchpin Analytics in any country.