Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites and Top 1M Sites.

2 Lynchpin Analytics is leading in Top 10K Sites.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Arts & Entertainment and 46 other categories.

2 Lynchpin Analytics is leading in Banking.

Geography

1 TruEffect is leading in most countries, including United States, Japan, Russia, China and 22 other countries.

2 Lynchpin Analytics is leading in United Kingdom.