In terms of market share, Lynchpin Analytics is clearly lagging behind, losing to TruEffect in all segments.
TruEffect has better usage coverage in more websites categories. Including News & Media, People & Society, Business & Industry, Arts & Entertainment and 43 other categories.
Lynchpin Analytics is leading in Tourism and Banking.
TruEffect is leading in most countries, including United States, Japan, Germany, Indonesia and 18 other countries.
Lynchpin Analytics is leading in United Kingdom.