In terms of market share, Lynchpin Analytics is clearly lagging behind, losing to Vizu in all segments.
Vizu has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Computer & Electronics, Food & Drink and 32 other categories.
Lynchpin Analytics is leading in Travel and Tourism.
Vizu is leading in most countries, including United States, Indonesia, Germany, Philippines and 16 other countries.
Lynchpin Analytics is leading in United Kingdom.