Market Share by Top Websites

1 Neustar Consumer Identity Management is leading in Top 100K Sites.

2 Lytics is leading in Top 1M Sites.

Websites Categories

1 Lytics has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Consumer Services, Finance, Games and 11 other categories.

2 Neustar Consumer Identity Management is leading in Science & Education, Adult, Gambling and Home & Garden.

Geography

1 Lytics is leading in most countries, including Germany, United States, Austria, Canada and 13 other countries.

2 Neustar Consumer Identity Management is leading in China, India, Japan and Philippines.