Market Share by Top Websites

1 Neustar Consumer Identity Management is leading in Top 100K Sites.

2 Lytics is leading in Top 1M Sites.

Websites Categories

1 Lytics has better usage coverage in more websites categories. Including Finance, Business & Consumer Services, Arts & Entertainment, Health and 11 other categories.

2 Neustar Consumer Identity Management is leading in Home & Garden.

Geography

1 Lytics is leading in most countries, including United States, Germany, Canada, Guadeloupe and 5 other countries.

2 Neustar Consumer Identity Management is leading in United Kingdom, China, Austria, Cambodia and 3 other countries.