1
TailTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Lytics is clearly lagging behind, losing to TailTarget in all segments.
1
TailTarget has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Computers Electronics & Technology, Science & Education and 20 other categories.
2
Lytics hasn't got a lead over TailTarget in any websites category.
1
TailTarget is leading in most countries, including Brazil, Mexico, Argentina, Portugal and 47 other countries.
2
Lytics is leading in United States, Guadeloupe and Kenya.