Market Share by Top Websites

1 TailTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lytics is clearly lagging behind, losing to TailTarget in all segments.

Websites Categories

1 TailTarget has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Computers Electronics & Technology, Sports and 20 other categories.

2 Lytics hasn't got a lead over TailTarget in any websites category.

Geography

1 TailTarget is leading in most countries, including Brazil, Mexico, Italy, France and 64 other countries.

2 Lytics is leading in Germany, United States, Austria, Armenia and 7 other countries.