Market Share by Top Websites

1 Marktest is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Lytiks is clearly lagging behind, losing to Marktest in all segments.

Websites Categories

1 Marktest has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Music & Audio, News & Media and 5 other categories.

2 Lytiks is leading in Business & Industry, Internet & Telecom, Online Marketing, Marketing & Advertising and 3 other categories.

Geography

1 Lytiks is leading in most countries, including United States, Ghana and India.

2 Marktest is leading in Portugal and Brazil.