Market Share by Top Websites

1 mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Lytiks is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 mParticle has better usage coverage in more websites categories. Including Arts & Entertainment, Movies, Finance, Banking and 13 other categories.

2 Lytiks is leading in Internet & Telecom, Business & Industry, Online Marketing, Career & Education and 3 other categories.


1 mParticle is leading in most countries, including United States, Russia, Algeria, France and 3 other countries.

2 Lytiks is leading in Malaysia.