Market Share by Top Websites

1 mParticle is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Lytiks is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 mParticle has better usage coverage in more websites categories. Including Arts & Entertainment, Movies, Banking, Finance and 9 other categories.

2 Lytiks is leading in Internet & Telecom, Business & Industry, Music & Audio, Online Marketing and 4 other categories.


1 mParticle is leading in most countries, including United States, Singapore, Mexico, India and 2 other countries.

2 Lytiks is leading in Azerbaijan.