Market Share by Top Websites

1 mParticle is leading in Top 100K Sites.

2 In terms of market share, Lytiks is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 mParticle has better usage coverage in more websites categories. Including Internet & Telecom, Collecting, Recreation & Hobbies, Mobile Developers and 5 other categories.

2 Lytiks is leading in Business & Industry, Games and Online Marketing.

Geography

1 mParticle is leading in most countries, including United States, France and India.

2 Lytiks is leading in Argentina and Switzerland.