Market Share by Top Websites

1 mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Lytiks is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 mParticle has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Newspapers, Shopping and 30 other categories.

2 Lytiks is leading in Online Marketing, Games, Universities & Colleges and Career & Education.

Geography

1 mParticle is leading in most countries, including United States, Canada, France, Russia and 18 other countries.

2 Lytiks is leading in Argentina and Ghana.