Market Share by Top Websites

1 mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Lytiks is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 mParticle has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Movies, Finance and 14 other categories.

2 Lytiks is leading in Business & Industry, Internet & Telecom, Online Marketing, Marketing & Advertising and 3 other categories.

Geography

1 mParticle is leading in most countries, including United States, France, Brazil, Canada and 2 other countries.

2 Lytiks is leading in Nepal, Malawi, Korea Republic and Argentina.