Market Share by Top Websites

1 mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Lytiks is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 mParticle has better usage coverage in more websites categories. Including Arts & Entertainment, Movies, Finance, Banking and 10 other categories.

2 Lytiks is leading in Business & Industry, Internet & Telecom, Online Marketing, Universities & Colleges and 3 other categories.


1 mParticle is leading in most countries, including United States, France, Germany, India and 3 other countries.

2 Lytiks is leading in Ghana, Russia and Viet Nam.