Market Share by Top Websites

2 In terms of market share, Lytiks is clearly lagging behind, losing to Observer in all segments.

Websites Categories

1 Observer has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Computer & Electronics and 29 other categories.

2 Lytiks is leading in Online Marketing, Music & Audio, Games and Universities & Colleges.


1 Observer is leading in most countries, including United States, Russia, China, Japan and 7 other countries.

2 Lytiks is leading in United Kingdom and Luxembourg.