In terms of market share, Lytiks is clearly lagging behind, losing to Observer in all segments.
Observer has better usage coverage in more websites categories. Including Computer & Electronics, Arts & Entertainment, Internet & Telecom, Business & Industry and 10 other categories.
Lytiks is leading in Universities & Colleges and Career & Education.
Observer is leading in most countries, including United States, Germany, Russia, United Kingdom and 6 other countries.
Lytiks is leading in Argentina and Ghana.