In terms of market share, Lytiks is clearly lagging behind, losing to Observer in all segments.
Observer has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Arts & Entertainment, People & Society and 26 other categories.
Lytiks is leading in Online Marketing, Music & Audio and Games.
Observer is leading in most countries, including United States, Russia, France, Ukraine and 8 other countries.
Lytiks is leading in Argentina.