In terms of market share, Lytiks is clearly lagging behind, losing to Observer in all segments.
Observer has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Computer & Electronics, People & Society and 24 other categories.
Lytiks is leading in Online Marketing, Music & Audio and Games.
Observer is leading in most countries, including United States, Russia, Japan, Germany and 7 other countries.
Lytiks is leading in Argentina.