In terms of market share, Lytiks is clearly lagging behind, losing to Observer in all segments.
Observer has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Arts & Entertainment, Internet & Telecom and 29 other categories.
Lytiks is leading in Online Marketing, Music & Audio, Games and Universities & Colleges.
Observer is leading in most countries, including United States, Russia, United Kingdom, Brazil and 8 other countries.
Lytiks is leading in Azerbaijan.