Market Share by Top Websites

2 In terms of market share, Lytiks is clearly lagging behind, losing to Observer in all segments.

Websites Categories

1 Observer has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Arts & Entertainment, People & Society and 26 other categories.

2 Lytiks is leading in Online Marketing, Music & Audio and Games.


1 Observer is leading in most countries, including United States, Russia, France, Ukraine and 8 other countries.

2 Lytiks is leading in Argentina.