Market Share by Top Websites

2 In terms of market share, Lytiks is clearly lagging behind, losing to Observer in all segments.

Websites Categories

1 Observer has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Computer & Electronics, People & Society and 24 other categories.

2 Lytiks is leading in Music & Audio, Games and Online Marketing.

Geography

1 Observer is leading in most countries, including United States, United Kingdom, Russia, Germany and 9 other countries.

2 Lytiks is leading in Argentina and Switzerland.