In terms of market share, Lytiks is clearly lagging behind, losing to Observer in all segments.
Observer has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Computer & Electronics, Internet & Telecom and 29 other categories.
Lytiks is leading in Online Marketing, Music & Audio, Universities & Colleges and Games.
Observer is leading in most countries, including United States, Russia, Australia, Japan and 10 other countries.
Lytiks is leading in Benin and Argentina.