Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Lytiks is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including News & Media, Business & Industry, People & Society, Arts & Entertainment and 32 other categories.

2 Lytiks hasn't got a lead over TruEffect in any websites category.

Geography

1 TruEffect is leading in most countries, including United States, Japan, Brazil, France and 19 other countries.

2 Lytiks is leading in Argentina and Ghana.