In terms of market share, Lytiks is clearly lagging behind, losing to TruEffect in all segments.
TruEffect has better usage coverage in more websites categories. Including News & Media, People & Society, Business & Industry, Arts & Entertainment and 45 other categories.
Lytiks is leading in Music & Audio and Online Marketing.
TruEffect is leading in most countries, including United States, Japan, Germany, Indonesia and 19 other countries.
Lytiks is leading in Azerbaijan.