Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Lytiks is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Arts & Entertainment and 48 other categories.

2 Lytiks is leading in Online Marketing.

Geography

1 TruEffect is leading in most countries, including United States, Japan, Russia, United Kingdom and 20 other countries.

2 Lytiks is leading in Nepal, Malawi and Argentina.