Market Share by Top Websites

1 MovableInk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Mad Mimi is clearly lagging behind, losing to MovableInk in all segments.

Websites Categories

1 MovableInk has better usage coverage in more websites categories. Including Games, Lifestyle, Sports, Travel & Tourism and 15 other categories.

2 Mad Mimi is leading in Food & Drink, Home & Garden, Science & Education, Hobbies & Leisure and one other category.


1 MovableInk is leading in most countries, including United States, United Kingdom, Canada, Australia and 102 other countries.

2 Mad Mimi is leading in Switzerland, Greece, Israel, Nigeria and 18 other countries.