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Mad Mimi is leading in Top 100K Sites, Top 1M Sites and The Entire Web.
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Pure360 is leading in Top 10K Sites.
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Mad Mimi has better usage coverage in more websites categories. Including Food & Drink, Arts & Entertainment, Community & Society, Home & Garden and 18 other categories.
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Pure360 is leading in Gambling.
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Mad Mimi is leading in most countries, including United States, Canada, India, Australia and 91 other countries.
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Pure360 is leading in United Kingdom, Ireland and Saudi Arabia.