Market Share by Top Websites

1 Mad Mimi is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Pure360 is clearly lagging behind, losing to Mad Mimi in all segments.

Websites Categories

1 Mad Mimi has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 178 other categories.

2 Pure360 is leading in Email, Aerospace & Defence, E-Commerce, College & University Press and one other category.


1 Mad Mimi is leading in most countries, including United States, United Kingdom, Canada, Russia and 103 other countries.

2 Pure360 is leading in Cyprus and Zimbabwe.