Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Madison Logic is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 96 other categories.

2 Madison Logic is leading in Computer & Electronics, Software, Healthcare Industry, Technology News and 13 other categories.


1 PointRoll is leading in most countries, including United States, Canada, United Kingdom, Germany and 33 other countries.

2 Madison Logic is leading in India, Netherlands, Ukraine, Malaysia and 12 other countries.