Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Madison Logic is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including People & Society, Business & Industry, News & Media, Arts & Entertainment and 100 other categories.

2 Madison Logic is leading in Computer & Electronics, Software, Online Marketing, Computer Security and 10 other categories.


1 PointRoll is leading in most countries, including United States, Canada, India, Germany and 30 other countries.

2 Madison Logic is leading in United Kingdom, Slovakia, Japan, United Arab Emirates and 6 other countries.