Market Share by Top Websites

1 PointRoll is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Madison Logic is clearly lagging behind, losing to PointRoll in all segments.

Websites Categories

1 PointRoll has better usage coverage in more websites categories. Including Business & Industry, People & Society, News & Media, Health and 62 other categories.

2 Madison Logic is leading in Computer & Electronics, Software, Marketing & Advertising, Transportation & Logistics and 6 other categories.


1 PointRoll is leading in most countries, including United States, India, Canada, Spain and 27 other countries.

2 Madison Logic is leading in United Kingdom, Poland, Moldova, Belarus and 9 other countries.