Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Madison Logic is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, News & Media, Arts & Entertainment and 100 other categories.

2 Madison Logic is leading in Computer & Electronics, Software, Finance, Healthcare Industry and 18 other categories.

Geography

1 TripleLift is leading in most countries, including United States, United Kingdom, Italy, France and 32 other countries.

2 Madison Logic is leading in Greece, New Zealand, Belarus, Chile and 7 other countries.