Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Madison Logic is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, News & Media and 128 other categories.

2 Madison Logic is leading in Computer & Electronics, Software, Computer Security, Healthcare Industry and 10 other categories.


1 TripleLift is leading in most countries, including United States, United Kingdom, Australia, Canada and 45 other countries.

2 Madison Logic is leading in Russia, Slovakia, Hong Kong, Barbados and 3 other countries.