Madison Logic is the only ad serving company built specifically for online lead generation to respond to the evolution of performance marketing. Madison Logic's LeadFocusâ„¢ technology provides a comprehensive yield and inventory manag...
In terms of market share, Madison Logic is clearly lagging behind, losing to YieldBuild in all segments.
YieldBuild has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Shopping and 18 other categories.
Madison Logic is leading in Business & Industry, Computer & Electronics, Software, Marketing & Advertising and 15 other categories.
YieldBuild is leading in most countries, including United States, India, Russia, Ireland and 18 other countries.
Madison Logic is leading in United Kingdom, Germany, Poland, Brazil and 13 other countries.