Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Madison Logic is clearly lagging behind, losing to YuMe in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 75 other categories.

2 Madison Logic is leading in Computer & Electronics, Finance, Healthcare Industry, Investing and 16 other categories.


1 YuMe is leading in most countries, including United States, Spain, Germany, Sweden and 25 other countries.

2 Madison Logic is leading in Canada, Netherlands, Australia, Malaysia and 13 other countries.