Market Share by Top Websites

1 YuMe is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Madison Logic is clearly lagging behind, losing to YuMe in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 77 other categories.

2 Madison Logic is leading in Computer & Electronics, Software, Finance, Healthcare Industry and 16 other categories.

Geography

1 YuMe is leading in most countries, including Spain, Sweden, France, Canada and 35 other countries.

2 Madison Logic is leading in United Kingdom, India, Turkey, Thailand and 10 other countries.