Market Share by Top Websites

1 YuMe is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Madison Logic is clearly lagging behind, losing to YuMe in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 80 other categories.

2 Madison Logic is leading in Finance, Healthcare Industry, Investing, Online Marketing and 13 other categories.

Geography

1 YuMe is leading in most countries, including United States, Spain, Sweden, Mexico and 37 other countries.

2 Madison Logic is leading in United Kingdom, Indonesia, Afghanistan, Kuwait and 6 other countries.