Market Share by Top Websites

1 Mercent is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, MADS is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Lifestyle, Health, Sports, E-commerce & Shopping and 15 other categories.

2 MADS is leading in Finance and Reference Materials.


1 Mercent is leading in most countries, including United States, India, Pakistan, Indonesia and 42 other countries.

2 MADS is leading in Sweden, Latvia, Estonia and Poland.