Market Share by Top Websites

2 MADS is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 MADS has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Finance, Food & Drink and 7 other categories.

2 Open AdExchange is leading in Home & Garden.


1 MADS is leading in most countries, including Sweden, Latvia, India, Netherlands and 5 other countries.

2 Open AdExchange is leading in Denmark and Pakistan.