Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MarketGid is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 228 other categories.

2 MarketGid is leading in Libraries & Museums, E-Books and Gifts.

Geography

1 PubMatic is leading in most countries, including United States, France, Russia, Italy and 167 other countries.

2 MarketGid is leading in Ukraine, Belarus, Kazakhstan, Armenia and 9 other countries.