Market Share by Top Websites

1 Marketo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Pardot is still behind Marketo in all market share segments.

Websites Categories

1 Marketo has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Software, Internet & Telecom and 140 other categories.

2 Pardot is leading in Construction & Maintenance, Industrial Goods & Services, Transportation & Logistics, Accommodation & Hotels and 42 other categories.


1 Marketo is leading in most countries, including United States, United Kingdom, Japan, Australia and 99 other countries.

2 Pardot is leading in Netherlands, Ireland, United Arab Emirates, Greece and 43 other countries.