Market Share by Top Websites

1 Marketo is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Pardot is leading in Top 1M Sites.

Websites Categories

1 Pardot has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Marketing & Advertising, Finance and 129 other categories.

2 Marketo is leading in Computer & Electronics, Software, Career & Education, Health and 69 other categories.


1 Pardot is leading in most countries, including United States, Japan, United Kingdom, Canada and 97 other countries.

2 Marketo is leading in Australia, Russia, Brazil, China and 57 other countries.