Market Share by Top Websites

1 Marketo is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Pardot is leading in Top 1M Sites.

Websites Categories

1 Pardot has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Career & Education, Marketing & Advertising and 143 other categories.

2 Marketo is leading in Computer & Electronics, Software, Health, Shopping and 65 other categories.


1 Marketo is leading in most countries, including Brazil, Australia, China, British Indian Ocean Territory and 114 other countries.

2 Pardot is leading in United States, Poland, Japan, United Kingdom and 77 other countries.