Market Share by Top Websites

1 Marketo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Pardot is still behind Marketo in all market share segments.

Websites Categories

1 Marketo has better usage coverage in more websites categories. Including Computer & Electronics, Software, Health, Career & Education and 86 other categories.

2 Pardot is leading in Business & Industry, Internet & Telecom, Marketing & Advertising, Finance and 76 other categories.


1 Marketo is leading in most countries, including India, France, Germany, China and 81 other countries.

2 Pardot is leading in United States, United Kingdom, Japan, Canada and 57 other countries.