Market Share by Top Websites

1 Marketo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Pardot is still behind Marketo in all market share segments.

Websites Categories

1 Pardot has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Career & Education, Marketing & Advertising and 123 other categories.

2 Marketo is leading in Computer & Electronics, Software, Health, Shopping and 75 other categories.


1 Marketo is leading in most countries, including Australia, China, Brazil, Russia and 90 other countries.

2 Pardot is leading in United States, Japan, United Kingdom, Canada and 72 other countries.