Market Share by Top Websites

1 Marketo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Pardot is still behind Marketo in all market share segments.

Websites Categories

1 Marketo has better usage coverage in more websites categories. Including Computer & Electronics, Software, Internet & Telecom, Career & Education and 107 other categories.

2 Pardot is leading in Business & Industry, Marketing & Advertising, Arts & Entertainment, Real Estate and 67 other categories.


1 Marketo is leading in most countries, including United States, Australia, India, France and 82 other countries.

2 Pardot is leading in United Kingdom, Japan, Canada, Netherlands and 62 other countries.