Market Share by Top Websites

1 mParticle is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Marktest is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 mParticle has better usage coverage in more websites categories. Including Internet & Telecom, Movies, Finance, Banking and 11 other categories.

2 Marktest is leading in People & Society, Music & Audio, News & Media, TV & Video and 4 other categories.

Geography

1 mParticle is leading in most countries, including United States, France, India, Israel and 2 other countries.

2 Marktest is leading in Portugal and Brazil.