Market Share by Top Websites

1 Now Interact is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Marktest is clearly lagging behind, losing to Now Interact in all segments.

Websites Categories

1 Now Interact has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Finance, Accommodation & Hotels and 16 other categories.

2 Marktest is leading in People & Society, Arts & Entertainment, Music & Audio, News & Media and 5 other categories.

Geography

1 Now Interact is leading in most countries, including Sweden, United States, United Kingdom, Netherlands and 3 other countries.

2 Marktest is leading in Portugal and Brazil.