Market Share by Top Websites

1 Yahoo Search Marketing Analytics is leading in Top 1M Sites.

2 In terms of market share, Marktest is clearly lagging behind, losing to Yahoo Search Marketing Analytics in all segments.

Websites Categories

1 Yahoo Search Marketing Analytics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 87 other categories.

2 Marktest is leading in TV & Video.

Geography

1 Yahoo Search Marketing Analytics is leading in most countries, including United States, Japan, Korea Republic, Taiwan and 40 other countries.

2 Marktest is leading in Portugal.