Market Share by Top Websites

2 In terms of market share, Matchbin is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 22 other categories.

2 Matchbin is leading in Beauty & Fitness, Furniture, Coupons, Pets and one other category.

Geography

1 Open AdExchange is leading in most countries, including Denmark, United States, Australia, Sweden and one other country.

2 Matchbin is leading in Sudan, Viet Nam and Japan.