Market Share by Top Websites

2 In terms of market share, Matchbin is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 26 other categories.

2 Matchbin is leading in Software, Pets & Animals, Pets, Coupons and 2 other categories.

Geography

1 Open AdExchange is leading in most countries, including Denmark, Norway, Sweden and United Kingdom.

2 Matchbin is leading in Germany and United States.