Market Share by Top Websites

2 In terms of market share, Matchbin is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 30 other categories.

2 Matchbin is leading in Computer & Electronics, Software, Beauty & Fitness, Pets & Animals and 3 other categories.

Geography

1 Matchbin is leading in most countries, including United States, China, Poland and Belarus.

2 Open AdExchange is leading in Denmark and Sweden.