Market Share by Top Websites

2 In terms of market share, Matchbin is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 30 other categories.

2 Matchbin is leading in Computer & Electronics, Pets & Animals, Software, Beauty & Fitness and 3 other categories.


1 Open AdExchange is leading in most countries, including Denmark, Guatemala, India, Cote d Ivoire and 2 other countries.

2 Matchbin is leading in Korea Republic, Germany, China and United States.