Market Share by Top Websites

2 In terms of market share, Matchbin is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Shopping, Business & Industry, Internet & Telecom, Law & Government and 15 other categories.

2 Matchbin is leading in Computer & Electronics and Software.


1 Open AdExchange is leading in most countries, including Denmark, Guatemala, Latvia, Norway and one other country.

2 Matchbin is leading in China, Russia and United States.